Our people

Matt Whittaker
As CEO, Matt works closely with the board of Trustees and with the senior management team to oversee PBE’s strategic direction. He joined PBE at the end of 2019 and helped to drive an expansion in the organisation’s remit and reach. As part of this, he served as a founding member of the Law Family Commission on Civil Society, the research and policy programme run by PBE through 2021 and 2022 to bring together experts from across the public, private and social sectors to help “unleash the potential” of civil society over the next decade.
Matt is an economist by training and was previously instrumental in establishing the Resolution Foundation as a major economic think tank. He spent 11 years at Resolution Foundation, serving as Chief Economist and Deputy CEO, and earning a reputation as a leading expert on the subject of income inequality and UK living standards.

Cassia Dingwall
Cassia Dingwall is Director of Operations and Finance and has been with PBE since 2018. Cassia is in charge of finance, HR, governance and IT. She works across the organisation to ensure PBE has a thriving culture and strong focus on diversity, equity and inclusion (DEI), and internal wellbeing.
Cassia also manages PBE’s financial position, processes, audit and risk, and works closely with PBE’s Board of Trustees, sub-committees and Senior Management Team to ensure they have the appropriate information and awareness of the organisational strategic priorities. Cassia is a member of the Think Tank Diversity Network, promoting best practice and encouraging diverse applicants into the think tank sector.

Charlotte Stevens
As Director of Development, Charlotte leads the Development Team and is responsible for income generation. Charlotte and her team work in partnership with foundations, corporates and individuals to ensure Pro Bono Economics has the resources it needs to operate sustainably and, ultimately, to achieve its mission.
Originally a solicitor, Charlotte moved into the non-profit sector working in fundraising and partnership development primarily with organisations addressing systemic social justice challenges through policy change and advocacy. Previous roles include those at Fair Trials and Pregnant Then Screwed, and in a freelance capacity for Glitch and Compassion in Politics. Charlotte has also served on the boards of INQUEST, Lawyers for Palestinian Human Rights and Poetry London.

Jake Eliot
Jake Eliot has twenty years’ experience putting evidence into action to achieve change in policy and practice. Jake is currently Head of Policy and Public Affairs at the National Lottery Heritage Fund, the largest single funder for heritage in the UK.
He was Head of Policy and Propositions at the government-backed Money and Pensions Service, working on collective impact across private, public and charity sectors to improve financial wellbeing. Prior to this, Jake spent several years leading policy influencing on housing, health, social care and support for the National Housing Federation, the trade body for social housing providers in England.

Jon Franklin
Jon oversees the development of services provided by PBE to support social sector organisations and funders to measure their economic impact, as well as supporting the organisation’s wider research and policy programme. He has supervised or directly delivered more than 30 reports for charities and co-authored a report examining the challenges of measuring the value of the non-profit sector. He helped to develop the content for a training course and advice programme that has now been delivered to more than 130 charities, receiving an average recommendation score of 9.8 out of 10.
Prior to working with PBE, Jon worked for the Government Economic Service for 13 years, focusing on policy appraisal, evaluation and forecasting in the taxation, property and aviation sectors.

Will De La Cruz
Will leads the Services team at PBE. Since joining in 2021, Will has been instrumental in driving forward PBE’s services and internal processes. With a strong background in project management, he ensures that the organisation’s internal operations run smoothly and efficiently. Will and his team serve as the crucial link between PBE, its partner charities and PBE’s invaluable volunteers. The Services team manage requests for support and coordinate the delivery of PBE’s suite of services. By providing project management administrative support, Will equips PBE teams with the necessary information and insights to make informed decisions.
Collaboration is at the heart of what PBE does, and Will works across teams to support various areas of the organisation. From supporting reporting and income-generation to the development of new services and communication resources. Prior to joining PBE, Will served as the Deputy Director of Operations at charity Tempo Time Credits, overseeing the expansion of their programmes across England.
Will is Brazilian, he has a deep love for plants and enjoys spending his leisure moments on long walks in nature.

Anoushka Kenley
Anoushka oversees PBE projects that support groups of charities working together for impact. She has a particular interest in social sector data and leads PBE’s campaign for a civil society satellite account.
Anoushka has experience in developing theories of change, impact measurement, policy research and quantitative analysis. She joined PBE in 2020 to help deliver the Law Family Commission on Civil Society and is responsible for ensuring the Commission’s recommendations on evidence and effectiveness are put into practice.
Prior to joining PBE, Anoushka managed operations for an arts and homelessness charity, supported charities with impact measurement and held various roles in the Government Economic Service. She has volunteered for lots of different charities in the UK and abroad.

Alexa Sage
Alexa Sage is the Director of Inside Impact, an organisation focused on capability-building in impact practice for the public, private, and voluntary sectors through innovative training, coaching, and consultancy.
Working for infrastructure bodies and membership organisations in the not-for-profit sector, she has supported over 100 organisations to become more efficient and effective in their impact practice to secure millions in funding, win awards, influence policy and become sector thought leaders.
Her previous in-house roles include Head of Impact and Evaluation for a national disability charity and Head of Analytics and Impact for The Law Society.

Becci Fitzjohn
Becci joined PBE in April 2023 as the Digital Communications Officer. After graduating with a MA in Early Modern English Literature, Becci worked as a Learning Technology Officer at a university, and as a Communications Consultant in the investor relations space, before making the move to charity communications. In their spare time, Becci enjoys making clothes and filming the process for YouTube.