Our vision: An end to low wellbeing in the UK
Our mission: through analytical expertise and a close connection with the social sector we help charities, funders, firms and policymakers to collectively tackle, and ultimately end, the causes and consequences of low wellbeing.

What we do
Our analysts, researchers and economists work on a wide range of issues related to low wellbeing, including mental health, education, employment, financial security, poverty, disability, inequality, volunteering and civil society.
We work with economics professionals, because we believe they have a unique role in quantifying the impact of low wellbeing on people’s lives. We are committed to providing all economists with the tools to do good.
Wellbeing
Sign me up to a free Unlocking Impact Workshop
What do we mean by ‘wellbeing’?
Wellbeing is how people feel and function in their daily lives – often referred to as their ‘quality of life’. The Office for National Statistics (ONS) definition of wellbeing: “how we are doing as individuals, communities, and as a nation, and how sustainable this is for the future.”
Wellbeing provides a rounded picture of people’s lives. It incorporates both traditional economic factors like work and income, alongside social and environmental factors like mental health, physical health and community connection.
How can wellbeing be measured?
By embedding wellbeing valuation into evaluation frameworks, you can demonstrate the true value of and impact of your work in ways that resonate with both policymakers and funders.
In fact, using wellbeing as an evaluation measure is a game changer for the social sector.
Our values
Rigorous
Our work is grounded in rigorous economic analysis, offering reliable, evidence-based insights that empower charities and policymakers to make more informed decisions. Our reputation and authority ensure that we are trusted and respected, which is crucial when advising on public policy and influencing those with the power to effect change.
Determined
We are relentless in our efforts to bring about the positive change required to create a better Britain. It is not enough to simply be seen and heard. Our determination to make a difference extends to sparking meaningful change through our work by reaching and inspiring action.
Collaborative
We thrive on the strength of our collaborative partnerships, working closely with charities, policymakers, and economists to drive impactful change. By working alongside others with similar goals, we amplify our reach and effectiveness, ensuring that solutions are shaped by diverse voices and co-created for the benefit of society.
Our history
PBE was born in 2009 out of the tumult of the global financial crisis. Economists Andy Haldane and Martin Brookes had discussed the potential to fuse the work of charities supporting society with the work of economists supporting the economy. The fallout from the financial crisis gave the pair the impetus to put their concept to the test.

Our Strategy 2024 – 2027
More impact
Support a growing number of charities.
Develop new products and services to reach new audiences.
Raise £6.5 million from a more diverse base of funders.
Deeper impact
Release 36 significant policy reports and convene 30 public debates.
Develop expertise across five areas connected to low wellbeing including loneliness, housing and children and young people’s mental health.
Deepen our work with 150 economists engaged in wellbeing.
Better working
Prioritise the wellbeing of our employees.
Invest in the development of our people and managers.
Improve our internal systems and processes.

We also provide charities with data, evidence, analysis and economic insight.
This helps them to:
- Manage economic challenges,
- to plan more effectively,
- to better measure, understand and explain their impact using data
- and to influence and inform policy.
When these organisations are stronger, they make a bigger difference to the people in greatest need.